As I briefly alluded to in Part 1 of this series, voters crave authenticity. This means that in order to be a good candidate & appeal to the voters, you need two things. First, a strong knowledge of who you are. Second, a serious commitment to remain who you are.
To be a good candidate, you have to be completely comfortable in your own skin. You have to be able to show up to a fish fry or a festival & convince yourself that everyone there wants to talk to you. Then you have to talk to every person there because, as you just convinced yourself, they want you to. It takes a great amount of mental toughness & stamina, but that’s what it takes. In order to pull this off successfully, you have to be comfortable with yourself. You have to know where you stand on key issues & be ready to defend those positions.
Once you have made yourself comfortable, you must make an unwavering commitment to never change who you are. This does not mean that you refuse reason or a chance to become more educated or mature. It does mean that you never change your core principles.
If you change who you are in order to try to win a campaign, you will lose in more ways than one. 1. You lose because you were not really elected or 2. You lose the election.
People long for authenticity & sincerity. Further, if you are not yourself, the voters will detect it. You cannot be something you are not, so do not try. An attempt to do so will perturb those who know you for who you are & it will fail to resonate with those who do not.
Nicholas Horton is the Editor of The Arkansas Patriot & former Searcy City Council candidate. In his spare time, he volunteers with various political campaigns & writes for The Liberty Bell. Contact Nicholas at firstname.lastname@example.org & follow him on Twitter.